Meta has agreed to make changes to its “pay or consent” business model in the EU, seeking to agree to a deal that avoids further regulatory fines at a time when the bloc’s digital rule book is drawing anger from US authorities.
On Tuesday, the European Commission announced that the social media giant had offered users an alternative choice of Facebook and Instagram services that would show them fewer personalized advertisements.
The offer follows an EU investigation into Meta’s policy of requiring users either to consent to data tracking or pay for an ad-free service. The Financial Times reported on optimism that an agreement could be reached between the parties in October.